Or: Who doesn’t take part now will get the short end of the stick later
Dan Rosen is the head of AKQA, one of the world’s leading digital advertising agencies. And he believes that the time is ripe for serious campaigns in the mobile web.

„People have always been excited about mobile advertising, but they [...]

Updating my site, knowing what my friends are doing, looking at their latest pictures, getting to know new people – social networking has found a way to mobile phones. AirG, a community specially designed for mobiles, has only recently reached the 20 million user mark, as Frederick Ghahramani, co-founder stated in an interview with MediaPost [...]

Surfing the internet on mobile phone – in 1997 the german mobile network operators started the first try to realize this vision, but already in 2000 it was anounced to have failed. The users did not know what it was for and for those who knew, it was just too expensive.
At the end of [...]

With its first Mobile Marketing Report MoMac has conducted the first survey in the field of mobile marketing in the UK, giving some insights into the possibilities of successful mobile marketing and how to target your target group.
Here some findings:
The report shows that as many as 13% (!) of 16-24s have already responded to [...]