After January’s CES, Las Vegas this year has once more become the focal point of the computer and telecommunications industry.  From April 1st through 3rd, international trade association of mobile telecommunication CTIA (abbreviating “Cellular Telephone Industries Association” originally) held the CTIA Wireless — one of the biggest and most significant international trade shows and congresses [...]

According to the press, this year’s CeBIT in Hannover somewhat resembled its own “alternative” version: less colorful, less noisy, less visited. Everywhere there was talk of the “crisis as a chance”, mixed moods of doom and optimism. Furthermore, the organizers came up with a new concept for the event labeled “Webciety” — standardized exhibition honeycombs [...]

Wherever there’s talk of JOYity, great interest is certain: With its concept of location-based gaming, being one of the first applications for the on these shores just freshly released G1, JOYity promises a whole new gaming experience — one that’s healthier than the usual couch-potatoes’ championship of thumb-gymnastics on top of that. Anyone understands that right [...]

An interesting concept of mobile marketing is supposed to be introduced soon in Germany. In Japan and South Korea, the concept is widely known, and accepted among users. The technology was developed by the Japanese company Denso Wave already in the year 1994. It is a bar code, called QR Code (quick response). The development [...]

The censorship of media in China, especially of the internet is something we have been reading of a lot lately. Even in the Olympic press center, the access to certain websites is censored, even though the restriction has partially been lifted, and some traditionally censored websites have been made accessible.
China has discovered the Short Message [...]

Mobile marketing is still a controversial issue in Germany because many people are afraid of being flooded with unrequested text messages. In the US, this is different. There, mobile marketing is used more often than anywhere else. The prime example is Barack Obama, the presidential candidate of the Democrats. He maintains a website where you [...]

Cell phone and music. Even though ringtone purchases are on the decline, companies are pondering eagerly how to combine cell phones and music most profitably. Apart from unspectacular ideas like convincing teenagers via popular tv series that they need at least 5 different ringtones in order to know right at the first beep which one [...]

February was filled with events of the mobile phone industry – the Mobile World Congress at Barcelona, which at the same time was the frame for the presentation of the International Mobile Gaming Awards. At the Independent Games Festival at San Francisco a lot of awards were handed out, too.

Not only Mobile [...]

Mobile Communications Industry in Flux

Taking a look at the past year, you can see at a single glance what has been keeping the mobile communications sector on the go: of course, the I-Phone. Anyway you look at this handset – it polarized. There were people awaiting nothing more eagerly than to finally hold it [...]

Sometimes one might think Mobile Marketing was a big classroom in which all those sitting in were talking all at once, speculating a lot and nobody really knows what is most important. In any case the blackboard drawing is rather confusing: Which kind of advertising takes effect, does the customer accept promotional text messages or [...]