Mobile marketing is still a controversial issue in Germany because many people are afraid of being flooded with unrequested text messages. In the US, this is different. There, mobile marketing is used more often than anywhere else. The prime example is Barack Obama, the presidential candidate of the Democrats. He maintains a website where you [...]

Cell phone and music. Even though ringtone purchases are on the decline, companies are pondering eagerly how to combine cell phones and music most profitably. Apart from unspectacular ideas like convincing teenagers via popular tv series that they need at least 5 different ringtones in order to know right at the first beep which one [...]

February was filled with events of the mobile phone industry – the Mobile World Congress at Barcelona, which at the same time was the frame for the presentation of the International Mobile Gaming Awards. At the Independent Games Festival at San Francisco a lot of awards were handed out, too.

Not only Mobile [...]

Mobile Communications Industry in Flux

Taking a look at the past year, you can see at a single glance what has been keeping the mobile communications sector on the go: of course, the I-Phone. Anyway you look at this handset – it polarized. There were people awaiting nothing more eagerly than to finally hold it [...]

Sometimes one might think Mobile Marketing was a big classroom in which all those sitting in were talking all at once, speculating a lot and nobody really knows what is most important. In any case the blackboard drawing is rather confusing: Which kind of advertising takes effect, does the customer accept promotional text messages or [...]

Exciting, but less surprising results as well delivers the latest “Mobile Attitude and Usage Study” by the Mobile Marketing Association (MMA) which was released two weeks ago.
More and more people are coming into touch with Mobile Marketing. Indeed, this is pleasing, but one should add that this has not caused an increasing interest, all [...]

The Web service company AOL Germany released very interesting findings in their current study “MobileAds” about the use and effects of mobile advertising.
The results show an increasing acceptance of mobile web use and efficient effects of mobile ads. In a random sample 684 AOL customers answered questions about their mobile internet usage.
More than [...]

Googles is not as positive as it was once. This summer Media expert Marcel Machill called it the new „octopus of the internet buying up every area“ instead of the „friendly, transparent search engine.“
But now Google can finally demonstrate how good a company they really are. After they have made the world a little [...]

Or: Who doesn’t take part now will get the short end of the stick later
Dan Rosen is the head of AKQA, one of the world’s leading digital advertising agencies. And he believes that the time is ripe for serious campaigns in the mobile web.

„People have always been excited about mobile advertising, but they [...]

Updating my site, knowing what my friends are doing, looking at their latest pictures, getting to know new people – social networking has found a way to mobile phones. AirG, a community specially designed for mobiles, has only recently reached the 20 million user mark, as Frederick Ghahramani, co-founder stated in an interview with MediaPost [...]