Exciting, but less surprising results as well delivers the latest “Mobile Attitude and Usage Study” by the Mobile Marketing Association (MMA) which was released two weeks ago.
More and more people are coming into touch with Mobile Marketing. Indeed, this is pleasing, but one should add that this has not caused an increasing interest, all [...]

The Web service company AOL Germany released very interesting findings in their current study “MobileAds” about the use and effects of mobile advertising.
The results show an increasing acceptance of mobile web use and efficient effects of mobile ads. In a random sample 684 AOL customers answered questions about their mobile internet usage.
More than [...]

Googles is not as positive as it was once. This summer Media expert Marcel Machill called it the new „octopus of the internet buying up every area“ instead of the „friendly, transparent search engine.“
But now Google can finally demonstrate how good a company they really are. After they have made the world a little [...]

Or: Who doesn’t take part now will get the short end of the stick later
Dan Rosen is the head of AKQA, one of the world’s leading digital advertising agencies. And he believes that the time is ripe for serious campaigns in the mobile web.

„People have always been excited about mobile advertising, but they [...]

Updating my site, knowing what my friends are doing, looking at their latest pictures, getting to know new people – social networking has found a way to mobile phones. AirG, a community specially designed for mobiles, has only recently reached the 20 million user mark, as Frederick Ghahramani, co-founder stated in an interview with MediaPost [...]

Surfing the internet on mobile phone – in 1997 the german mobile network operators started the first try to realize this vision, but already in 2000 it was anounced to have failed. The users did not know what it was for and for those who knew, it was just too expensive.
At the end of [...]

With its first Mobile Marketing Report MoMac has conducted the first survey in the field of mobile marketing in the UK, giving some insights into the possibilities of successful mobile marketing and how to target your target group.
Here some findings:
The report shows that as many as 13% (!) of 16-24s have already responded to [...]