Germany is limping behind. Smoking ban, speed limit, still PISA – and also mobile surfing. “2008 will be the year of mobile web!” Russel Buckley, Managing Director Europe of AdMob Inc., announced on December 3 at the “Mobile Monday” summit in Frankfurt. “But this prediction cannot apply for Germany.”
Bang – the imaginary door clicks shut, [...]

Viewers may rejoice all the more
For the short term, mobile operators will barely make any profit from offering mobile TV services. Despite an estimated increase of subscriber numbers to 140 Millions by 2011. That’s the conclusion of Screen Digest’s latest study about Mobile TV. But hopes for revenue are not entirely in vain – [...]

Sometimes one might think Mobile Marketing was a big classroom in which all those sitting in were talking all at once, speculating a lot and nobody really knows what is most important. In any case the blackboard drawing is rather confusing: Which kind of advertising takes effect, does the customer accept promotional text messages or [...]

Exciting, but less surprising results as well delivers the latest “Mobile Attitude and Usage Study” by the Mobile Marketing Association (MMA) which was released two weeks ago.
More and more people are coming into touch with Mobile Marketing. Indeed, this is pleasing, but one should add that this has not caused an increasing interest, all [...]

Googles is not as positive as it was once. This summer Media expert Marcel Machill called it the new „octopus of the internet buying up every area“ instead of the „friendly, transparent search engine.“
But now Google can finally demonstrate how good a company they really are. After they have made the world a little [...]

You now can find Zelfi in new offices:
Zelfi AG
Erthalstrasse 1 ( TZM )
55118 Mainz
Germany
The reason for moving was that the whole technology center Mainz moved. Zelfi used to be located at rooms within the technology center. These were located in a building who’s best days had gone. After the owner of the building decided not [...]

Or: Who doesn’t take part now will get the short end of the stick later
Dan Rosen is the head of AKQA, one of the world’s leading digital advertising agencies. And he believes that the time is ripe for serious campaigns in the mobile web.

„People have always been excited about mobile advertising, but they [...]

Up to 2010 it will be possible to check in via mobile phone world wide, no matter with which airline you’re on the way. The International Air Transport Association (IATA) has announced a global standard that paves the way for this. Instead of a paper ticket, the air passenger receives a text message with a [...]

Mobile phone and nature – actually the two don’t get along with each other very well. Daily thousands of mobiles are thrown away. And 80 per cent of them are still functional! There even have been campaigns since a couple of years to recycle “old” mobiles. Plus the debates around cancer caused by radiation, batteries [...]

Updating my site, knowing what my friends are doing, looking at their latest pictures, getting to know new people – social networking has found a way to mobile phones. AirG, a community specially designed for mobiles, has only recently reached the 20 million user mark, as Frederick Ghahramani, co-founder stated in an interview with MediaPost [...]