Archive for the ‘General’ Category

Mobile Advertising – All You Need Is a Little Patience

Wednesday, den 27. February 2008

February was filled with events of the mobile phone industry – the Mobile World Congress at Barcelona, which at the same time was the frame for the presentation of the International Mobile Gaming Awards. At the Independent Games Festival at San Francisco a lot of awards were handed out, too.

Not only Mobile [...]

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Surfing On The Go Slowly Gaining Popularity

Tuesday, den 26. February 2008

In a current study of TNS Emnid ordered by the German mobile phone provider E-Plus, the mobile usage in January 2008 was compared to that in January 2007. 1.052 mobile phone users in all were interviewed.
Percentage of the mobile users who use their mobile phone to…
… surf: 13.7% (previous year: 4.0%)
… download music: 15.2% (previous [...]

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Killer Apps: GPS becoming new “mobile camera“

Monday, den 25. February 2008

The new killer application for mobile – it seems to be definite. Experts are in agreement. There’s no talk of Mobile TV, which indeed in Germany has received impetus during the last months, but has moved no small number of subscribers to dissatisfaction and so to a fast termination. There’s talk of GPS, short for [...]

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Microsoft versus Google

Wednesday, den 13. February 2008

Microsoft tout for Yahoo!. One of the biggest acquisitions in the internet chronicles looms. Naturally there are many speculations and in the spotlight what associate both companies and what are their chances to compete Google. Additional there leaves a question about the destination of the brand Yahoo and what will remain of it after that [...]

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Mobile Games: The Time Is Ripe

Saturday, den 26. January 2008

They are holding the wolf by the ears. They are not the money spinners like the ringtones had been some years ago. They are in a loop. For them, the mobile games, it hasn’t been easy to stand steadily during the last weeks, among all these staggering and commiserative words.
„Having started with high hopes [...]

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Long live the battery!

Thursday, den 17. January 2008

Gamer’s And Workaholic’s Dream
Notebooks have turned inside out the lives of paper pushers Their still biggest deficit is the battery which usually ails after a few hours of intensive work and makes those willing to work always look for a socket.
A US-American team of researchers recently developed a battery with which notebooks, mobile phones, [...]

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The Mobile World in 2008 – Battle of Giants?

Wednesday, den 16. January 2008

Mobile Communications Industry in Flux

Taking a look at the past year, you can see at a single glance what has been keeping the mobile communications sector on the go: of course, the I-Phone. Anyway you look at this handset – it polarized. There were people awaiting nothing more eagerly than to finally hold it [...]

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2008: The Year of Mobile Web – Not for Germany?

Friday, den 21. December 2007

Germany is limping behind. Smoking ban, speed limit, still PISA – and also mobile surfing. “2008 will be the year of mobile web!” Russel Buckley, Managing Director Europe of AdMob Inc., announced on December 3 at the “Mobile Monday” summit in Frankfurt. “But this prediction cannot apply for Germany.”
Bang – the imaginary door clicks shut, [...]

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Mobile TV: Difficult road for mobile operators

Monday, den 10. December 2007

Viewers may rejoice all the more
For the short term, mobile operators will barely make any profit from offering mobile TV services. Despite an estimated increase of subscriber numbers to 140 Millions by 2011. That’s the conclusion of Screen Digest’s latest study about Mobile TV. But hopes for revenue are not entirely in vain – [...]

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Top Ten Marketing Ideas for 2008

Thursday, den 29. November 2007

Sometimes one might think Mobile Marketing was a big classroom in which all those sitting in were talking all at once, speculating a lot and nobody really knows what is most important. In any case the blackboard drawing is rather confusing: Which kind of advertising takes effect, does the customer accept promotional text messages or [...]

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