Much I’ve written about it, but never been confronted with it in reality. Last Monday was my first time. I became an eye-witness of a mobile marketing campaign. To be exact, I myself was the recipient of a mobile coupon.
I’m sitting guilelessly, alternately listening and snoozing, in a lecture at university. Suddenly my mobile [...]

Or: Money Makes the World Go Round
The rich are preferredly served. A bitter truth, becoming clearer and more apparent also in Germany. Private patients get faster doctor’s appointments, children from financially weak families can’t afford academic studies, even the main burden of taxes is on the shoulders of middle class that is already threatened by [...]

The technology wave is increasing, more and more mounting up, racing across the digital oceans and is never standing still. Devices and possibilities said to be science fiction just five years ago, are already real. They ease people’s lives, but at the same time they create new compulsions and demands. Demands, which many people feel [...]

Once again somebody discovered that the Mobile Games market isn’t growing as exponentially as the Gaming industry might wish. This somebody this time was Matt Gillis, Senior Vice President Publishing at Capcom Games, who moderated the discussion forum „What’s moving in Mobile Games?“ at ICE Conference 08. Of this Ryan Coleman reported last week. A [...]