Sometimes one might think Mobile Marketing was a big classroom in which all those sitting in were talking all at once, speculating a lot and nobody really knows what is most important. In any case the blackboard drawing is rather confusing: Which kind of advertising takes effect, does the customer accept promotional text messages or [...]

Exciting, but less surprising results as well delivers the latest “Mobile Attitude and Usage Study” by the Mobile Marketing Association (MMA) which was released two weeks ago.
More and more people are coming into touch with Mobile Marketing. Indeed, this is pleasing, but one should add that this has not caused an increasing interest, all [...]

The Web service company AOL Germany released very interesting findings in their current study “MobileAds” about the use and effects of mobile advertising.
The results show an increasing acceptance of mobile web use and efficient effects of mobile ads. In a random sample 684 AOL customers answered questions about their mobile internet usage.
More than [...]

The 3rd Quarter statistics are evaluated and ready for a public presentation. I have turned interesting users facts of Zelfi’s mobile games into illustrative graphics. Two aspects can be answered in the following:
- Who is more interested in playing mobile phone games? Men or women?
- How does the distribution of age looks like?
If you [...]

Googles is not as positive as it was once. This summer Media expert Marcel Machill called it the new „octopus of the internet buying up every area“ instead of the „friendly, transparent search engine.“
But now Google can finally demonstrate how good a company they really are. After they have made the world a little [...]

You now can find Zelfi in new offices:
Zelfi AG
Erthalstrasse 1 ( TZM )
55118 Mainz
Germany
The reason for moving was that the whole technology center Mainz moved. Zelfi used to be located at rooms within the technology center. These were located in a building who’s best days had gone. After the owner of the building decided not [...]