Or: Who doesn’t take part now will get the short end of the stick later
Dan Rosen is the head of AKQA, one of the world’s leading digital advertising agencies. And he believes that the time is ripe for serious campaigns in the mobile web.

„People have always been excited about mobile advertising, but they [...]

Up to 2010 it will be possible to check in via mobile phone world wide, no matter with which airline you’re on the way. The International Air Transport Association (IATA) has announced a global standard that paves the way for this. Instead of a paper ticket, the air passenger receives a text message with a [...]

Mobile phone and nature – actually the two don’t get along with each other very well. Daily thousands of mobiles are thrown away. And 80 per cent of them are still functional! There even have been campaigns since a couple of years to recycle “old” mobiles. Plus the debates around cancer caused by radiation, batteries [...]

Updating my site, knowing what my friends are doing, looking at their latest pictures, getting to know new people – social networking has found a way to mobile phones. AirG, a community specially designed for mobiles, has only recently reached the 20 million user mark, as Frederick Ghahramani, co-founder stated in an interview with MediaPost [...]